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Website Copywriting
Project Type
Copywriting, Conversion Rate Optimization
Role
Lead Copywriter
A website is equivalent to a digital storefront, and with the number of digital buyers at 2.71 billion getting this right is crucial.
On top of writing the copy for these websites, I also help businesses create minor shifts to their structure that have within a single month decreased bounce rates by -9.27% and have increased scroll depth by +5.16%.
Both are important metrics to gauge engagement, moreover increase SEO (as Google wants to see that people are actually enjoying your website).
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