Brand Strategy Workshop

Working with businesses to effectively articulate who they are as a brand has been foundational to any of the other work I've done with them.

To effectively do this, I've created a 4-week workshop that includes editable workbooks and deliverables that businesses and I both go through together to better understand who they are.

Logistically they book calls through Calednly under the respective area we're focusing on.

In these, we go through activities that help build their brand, while keeping their target audience in focus. Each workbook is filled with strategic questions that get business owners to dig deeper to create a sustainable differentiation and genuine brand.

Some outcomes of these workbooks are:
• A powerful mission statement to drive internal alignment and attract customers
• Voice guidelines for consistent branding
• Strategic positioning to stand out from competitors
• A crystal-clear understanding of their ICP to maximize conversions
• Messaging frameworks to ensure impactful communication
• A strong value proposition to resonate with target audiences
• Well-defined brand values to build trust and loyalty

Overall I take sterile, generic brands into ones with soul and meaning—brands that forge genuine connections with consumers.

The workbooks go as follows: Brand Heart, Brand Personality, Brand Voice, and Ideal Customer Profile.